Japanese Electronic Industry on the Decline: SONY Smartphones Place 3rd

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Sony Smartphone: Sony Ericsson [Photograph Courtesy of John.Karakatsanis/Flickr]

Sony Smartphone: Sony Ericsson [Photograph Courtesy of John.Karakatsanis/Flickr]

A recent article in the Modern Tokyo Times states that Smartphones made by electronics superpower SONY have moved down in the ranks to 3rd place. However, Japan has never been one to strive for anything but the gold.

For decades, SONY has been famous for their consistent domination of the electronic market around the globe, but with Korean Company SAMSUNG and American based company Apple, SONY is becoming one of the many Japanese companies struggling to keep up as a world power. Many competitors from around the globe are starting to catch on the globalization trend and are expanding into territories only once tread by the Japanese.

SONY’s attempt to dominate the smartphone movement has been an uphill battle from the start, and their loss is slowly surfacing. Last year, they had a 5% share, but this year that has declined to 4.8%. Samsung has consistently held into about 30% of the market share while apple phones have staggered around 15%.

SONY is yet to throw in the towel completely though. This year’s results are actually an improvement in the smartphone industry. They have moved up 3 spots from the 6th place they grasped in 2011. Also, they have announced plans to introduce the new high-end smartphone called “Odin”.

For the time being though, Samsung and Apple will continue to dominate the smartphone market.

To read the full article click here: http://moderntokyotimes.com/2012/12/06/sony-moves-to-3rd-in-smartphone-sector-due-to-underperformance-of-others-samsung-and-apple/


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