Old School Resources to Modern Trends: The Top 10 Books on Understanding the Global Market

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The Modern Tokyo Times this morning commented on their favorite books to help address the obstacles that expanding companies face, and the benefits that inherently exist in having a larger market. Japan’s business sphere is becoming increasingly global due to their rapidly advancing technology but most companies have to overcome many cultural and structural differences that come with a foreign market. Their article “Top 10 Books for Excelling in the Global Marketplace: Understanding Culture” divides the books into 3 categories in regards to globalization.

1. Managing a global/multicultural workforce

2. Rising to the top in a global/multicultural company

3. Managing interactions with a global/multicultural company

Some of the books, such as “Global Business Etiquette: A Guide to International Communication and Customs” by Jeanette S. Martin and Lillian H. Chaney and “The Silent Language of Leaders: How Body Language Can Help—or Hurt—How You Lead” by Carol Kinsey Goman focus on how to develop the correct and attitude and behavior when being part of a multicultural workplace, while other books such as “Recruiting & Retaining Multicultural Employees: The Exploding Workforce in America” by Carlos Conejo and “Global Trends: Facing Up to a Changing World” by Adrian Done explore the logistical difficulties management differences in creating a foreign marketplace. All the books mentioned provide an in depth analysis into the ultimate benefits of expanding a company to a global scale as well as offer specific insight into how to how to make the best of the opportunities present in a world market.


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