Some not so secret marketing ideas from Uniqlo

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Uniqlo billboard featuring Joe Montana wearing a Uniqlo Jacket (Photo Courtesy of Gary Soup)

On the “Company” section of the official Uniqlo website, it has a page announcing the faces of their 2012 multimedia campaign. Their selections include a diverse range of figures from athletes to famous CEOs and even a chef. Their “cast” as they call it, will be featured in their new line of warm versatile jackets for the winter such as the one featured on the left. These faces will also be included in many interactive games and social media activities.

Click here for the link to their website!


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