Japanese Retail Giant Uniqlo has gained a trusted and respected reputation in their domestic market. Their goal now has grown to become the number 1 apparel retailer int he world. Since their first store in Hiroshima Japan in 1984, they have opened over 1,000 stores worldwide. This video takes tour of a US store to see what exactly has made this store so successful in foreign and domestic markets alike.
Tag Archives: Marketing
Uniqlo’s Press Release on their Grand Opening in Union Square
(Photograph Courtesy of chinnian/flickr)
Anyone walking through Union Square in San Francisco would have a hard time missing the abundance of people still in line to enter the recently opened Japanese Retail Giant Uniqlo. This was a landmark event not only for San Francisco, but for Uniqlo as well as it was their first store on the west coast. Though many newspapers and blogged covered this event, Uniqlo released a Press Release on their own.
A major focus by Uniqlo’s leaders on the SF opening was to showcase their new technology and architecture. The unveiling of their “magic mirror” technology and illuminating staircases were a focal point of their marketing campaign. Ultimately, one of their main focuses was to “transform the Bay Area retail experience.”
Some not so secret marketing ideas from Uniqlo
Uniqlo billboard featuring Joe Montana wearing a Uniqlo Jacket (Photo Courtesy of Gary Soup)
On the “Company” section of the official Uniqlo website, it has a page announcing the faces of their 2012 multimedia campaign. Their selections include a diverse range of figures from athletes to famous CEOs and even a chef. Their “cast” as they call it, will be featured in their new line of warm versatile jackets for the winter such as the one featured on the left. These faces will also be included in many interactive games and social media activities.
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